# MiguelBA

> The Founding Product Designer you've been looking for!


## Posts

- [The Most Important Skill for a Product Designer in Startups Isn't Design](https://miguelba.com/blog/most-important-skill-product-designer-startups/): After 8 years in early-stage startups, the most valuable designer isn't the one with the best portfolio. It's the one who fills the gaps nobody else sees.
- [Realismo Mágico: A Cultural Platform That Failed Because of Me, Not the Product](https://miguelba.com/case-study/realismo-magico-cultural-platform-design-case-study/): Two award-winning books. Four website versions. Zero distribution. A case study on building a Colombian cultural platform and learning that great design is not enough.
- [Customela: Building a Legal Contract Platform From Zero to Standalone SaaS](https://miguelba.com/case-study/customela-legal-saas-product-design-case-study/): From 48 Figma screens designed in isolation to a legal SaaS that cut contract errors by 70%. A case study on scope negotiation, dev communication, and shipping.
- [Keller Offers: Rescuing a Stalled iBuyer Platform for Real Estate Agents](https://miguelba.com/case-study/keller-offers-ibuyer-ux-design-case-study/): How I rescued a stalled iBuyer platform for Keller Williams, designed 64 screens in Figma, and learned what happens when vertical communication breaks down.
- [Can you trust your gut while building Product?](https://miguelba.com/blog/can-you-trust-your-gut-while-building-product/): In product design, your "gut" is actually a high-speed pattern-recognition engine that synthesizes past experiences to identify opportunities before they appear in formal metrics . While data-driven decisions are vital for optimizing existing flows, data is inherently backward-looking; radical innovation often requires leading with "product sense" to act ahead of the evidence. However, unvetted instinct is highly vulnerable to confirmation bias, which can lead designers to cherry-pick data that supports their favorite features . The most effective approach is a blended loop: use intuition to form bold hypotheses in new territories, but use empirical research and A/B testing to validate those bets before you scale .
- [Building in the Dark Before Product-Market Fit](https://miguelba.com/blog/building-before-product-market-fit-early-stage-startups/): Roadmaps, user stories, and design systems don't work pre-PMF. What works: short cycles, design debt on purpose, and talking to users more than you design.
- [How AI Has Actually Changed My Daily Work as a Product Designer](https://miguelba.com/blog/how-ai-changed-my-daily-work-product-designer/): 4 Claude agents, vibe coding MVPs, and CRM automation. How one product designer in a 35-person startup uses AI daily without the hype.

## Pages

- [gym](https://miguelba.com/gym/): Sales a las 6:15.
- [MiguelBA](https://miguelba.com/): The Founding Product Designer you have been looking for!

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/miguelba.com/mcp)

[comment]: # (Generated by Hostinger Tools Plugin)