Realismo Mágico: A Cultural Platform That Failed Because of Me, Not the Product

Two award-winning books. Four website versions. Zero distribution. A case study on building a Colombian cultural platform and learning that great design is not enough.

Customela: Building a Legal Contract Platform From Zero to Standalone SaaS

From 48 Figma screens designed in isolation to a legal SaaS that cut contract errors by 70%. A case study on scope negotiation, dev communication, and shipping.

Keller Offers: Rescuing a Stalled iBuyer Platform for Real Estate Agents

How I rescued a stalled iBuyer platform for Keller Williams, designed 64 screens in Figma, and learned what happens when vertical communication breaks down.