Realismo Mágico: Gamifying the Latin American Literary Experience

Realismo Mágico is a hybrid social marketplace engineered to solve the invisibility of emerging Latin American authors. By merging a high-engagement e-magazine (content) with a robust e-commerce engine (sales), we built a responsive WordPress ecosystem where “unknown” writers transform into “established” brands. Over a 6-month timeline, I led the transition from a conceptual value proposition to a functional, high-conversion platform.

Customela: Revolutionizing Legal Productivity in Colombia

Customela is a specialized legal-tech solution designed for Financar to transition from manual, error-prone Word and PDF workflows to a streamlined, digital-first contract ecosystem. As the end-to-end Project Lead, I steered the design of a responsive web and mobile platform that automates contract generation and signing.

Keller Offers: Designing an End-to-End iBuyer for Real Estate Agents

This project transformed a fragmented real estate process into a high-velocity iBuyer ecosystem through a user-centric redesign of both the public-facing lead generation website and the internal web app.