Challenge
In today’s digital landscape, writers and content creators face challenges in reaching their audience, monetizing their work, and building a loyal following. Our innovative social marketplace addresses these challenges by providing a platform where creators can seamlessly share their stories, connect with fans, and sell their books and design products.
Discovery
Goals
- Encourage post creation.
- Increase author registrations on the platform.
- Generate leads from posts.
- Drive sales of products in the store.
- Foster community building and engagement within the platform.
Scope
- Responsive web app developed in WordPress.
- 1 type of product at launch (books).
- 1 type of post creation (WYSIWYG).
- 4 essential screens (Home. Store. Saved items. Account)
- Users can create, like, comment and save posts.
- Users can create, like, buy, review and save products.
- Users can follow authors.
- Users can search for posts and products.
- Users have public profiles.
Deliverables
Competitor’s map
Here lies a vast market potential in offering design-driven products that focus on selling unique experiences, not merely the product itself. This encompasses the entire customer journey, from the initial purchase experience to post-sale functionality. By carefully crafting product packaging, brand communication, and value-added transmedia experiences, businesses can elevate the value of physical purchases into the digital realm. This can be achieved through animations, videos, applications, music, and other interactive elements that seamlessly complement the physical product.
UX Design
User persona
User journey map
Opportunity
Website with elaborate filters to find the desired book; be able to show interactive stories of each book, to give a more faithful idea of what it is about, offer digital experiences on the same website both to facilitate the purchase, and so that those who made it can see and interact with the story digitally while They wait for the physical product.
Opportunity
Website with elaborate filters to find relevant content easily; optimize content with innovative media focused on smart devices, create interactive stories or page scrolling with dynamic elements to make each reading unique and experience the story being told in a more engaging way.
Sitemap
Emulating Twitter’s pre-X era, we’ll present the platform upfront, showcasing its full range of functionalities. The “Saved,” “My Account,” and “Create” features will be accessible upon registration, which can be completed through a seamless process. While registration won’t be mandatory for platform access, we’ll encourage users to sign up to unlock the full potential of the platform’s features and enhance their overall experience.
This approach prioritizes user convenience and encourages exploration, fostering a positive first impression and enticing users to become active members of our community.
User flow
Individual posts serve as powerful tools for content marketing, designed to enhance searchability and drive organic traffic. By optimizing each post for search engines, we can attract potential customers and guide them towards the product associated with each post, ultimately facilitating conversions and boosting sales.
This approach aligns with the principles of search engine optimization (SEO), ensuring that our content is easily discoverable by users actively seeking relevant information. By effectively utilizing individual posts, we can establish our platform as a valuable resource for potential customers, fostering brand awareness and driving conversions.
Wireframe + User flow
Brand Identity
Color Palette
- Main Red: Serves as the primary brand identifier, establishing a strong and memorable presence.
- Mono 900: Employed as the base color for contrast, ensuring readability and visual balance.
- Dark Red: Introduced as a secondary color for complementary design elements, adding depth and richness to the overall aesthetic.
Symbolism
The logo features a tree within a circle, its branches reaching towards the sky. This imagery represents growth, aspiration, and the pursuit of knowledge. The broken circle symbolizes the disruption of reality, alluding to the transformative power of literature.
Typography
A serif typeface reminiscent of calligraphy is utilized to convey a sense of elegance and tradition, aligning perfectly with the theme of literature.
Overall Design
The combination of these elements creates a cohesive and visually appealing brand identity that effectively captures the essence of the company’s mission and values. The tree motif evokes a sense of growth and intellectual exploration, while the broken circle symbolizes the transformative power of literature. The serif typeface adds a touch of sophistication and elegance, perfectly complementing the overall aesthetic.
UI Design
Desktop
Mobile
Goals to be achieved
- Increase registrations by 15% month-over-month by the end of the first half of 2024.
- Increase the average number of posts per registered writer to 3 by the end of the first half of 2024.
- Increase sales by 10% month-over-month by the end of the first half of 2024.
- Increase Google Page Rank authority to 3/10 by the end of the first half of 2024.
- 90% Net Promoter Score (NPS) at the launch stage.