Leaseback: a guide that helps homeowners compare before they decide
A guide and set of calculators for homeowners who want cash from their house without leaving it. I designed and launched it while I worked at Sell2Rent.
Visit Leaseback ↗- A homeowner sells the house, stays as a renter and keeps the cash. The idea is simple. Choosing between this and a refinance or a HELOC is not.
- Calculators, a comparison page and a short quiz turn a confusing product into numbers a person can check.
- I designed and launched the site as the only product designer at Sell2Rent.
The problem
Search for a way to get cash from your home and you land on pages written for lenders. Words like equity, HELOC and refinance assume you already know the answer you are looking for.
A sale-leaseback adds one more surprise: you sell the house and stay in it. The real question is never what a leaseback is. It is whether it beats the alternatives for this person, with this house. So the site is built around comparison from the first screen.
How it works
The home page says it in four words: sell the house, keep your home. From there a visitor can take a short quiz or go straight to the tools. A leaseback calculator estimates cash proceeds and monthly rent. Others compare a leaseback against a refinance, a HELOC or other home equity options, and a mortgage calculator covers the basics.
The compare page puts the companies that buy homes and rent them back side by side. Green marks the best terms on each measure, so a person can see the trade-offs without reading a contract. A dotted path links cash, a house and papers as you scroll, a small reminder of the journey the product asks people to take.
Compare your options on Leaseback
Try a calculator, take the quiz or read how sale-leasebacks work before you talk to anyone who sells one.
Open Leaseback ↗What I learned
Someone thinking about selling their home is not browsing. They are nervous, so I put numbers before adjectives, kept the words plain and avoided anything that looks like a sales trap.
A calculator is a design problem too. The inputs have to be things a person actually knows, and the answer has to arrive in one glance. Shipping this site taught me that a tool people trust does more for a business than a page that tries to persuade.
Founding Product Designer in Barranquilla. I design and build with early-stage founders. More about me →